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Research papers

Research for more effective product assortment decisions

The main purpose of this paper is to describe how specific research methods were used to support the decision making regarding the very recent introduction of new cooking equipment on the Dutch market. Specific characteristics of this market...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Authors: René Striekwold, Wytze J. Feringa, Rob R. van den Heuvel
Company: Philips International
June 15, 1984
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Citation

Striekwold , Feringa and van den Heuvel (1984a, June 15). Research for more effective product assortment decisions. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/research-for-more-effective-product-assortment-decisions